Selling Your Brisbane Home: A Guide to the Sale Process

Selling Your Brisbane Home: A Guide to the Sale Process

Selling your Brisbane home is a big move, and can seem like a lengthy process. However, if you’re prepared for what lies ahead, and have a top notch estate agent by your side, selling your home can be a breeze! We take a look at the key steps in the process, how you can be informed, and how to make the best decisions so that your selling process is stress-free and produces unparalleled results.


Step 1: Do your research

When do you want to sell your home? What features and rooms do you think you will need to fix up to increase its value? What are you looking for in a real estate agent? These are all critical questions to ask yourself before you begin the selling process. By being prepared for what lies ahead, you’ll feel much more confident when making decisions during the selling journey. So have a good think about what’s most important to you during the process, do a bit of research on the housing market in your area of Brisbane to determine when the best time will be for you to sell, and get started on fixing those leaky taps or faded fence posts. But don’t worry about doing it all on your own! We have years of experience and plenty of advice to offer you when you need help.

Step 2: Find an agent

The next logical step is to find the right real estate agent for you. Remember, while statistics and success stories are good indicators of excellent service, what works for one person may not work for another. This is why we recommend meeting and getting to know your realtor before committing. A real estate agent who is worth your time will be happy to meet with you before you hire them. Here are a few top tips for choosing the right real estate agent to sell your property:

  • Look for an agent who is prompt to respond to email and phone enquiries.
  • Ask the agent questions about your local area of Brisbane to ensure that they know the market and pool of buyers.
  • Ask the agent what kind of access they have to marketing platforms for your property. An agent who is part of a global agency may be able to offer more coverage for your house than an independent agent.
  • Jump online and see if the agent you are considering has positive past customer testimonials on their website, social media, Google reviews or profile.
  • Find someone that leaves you with a good feeling in your gut. You’ll be working closely with this person during the selling process, so you need to be able to trust them!



Step 3: To auction, or not to auction?

Deciding how you want to sell is a principal step that you must take. Auctions can be a stressful and tricky business, but if carried out professionally and at the right time, can award you with an above-market price for your home. It all depends on the state of the market in your area of Brisbane and the type of property that you have. It’s always best to consult your agent when considering the pros and cons of taking your property to auction. If your home is located in an in-demand area with a rising market, the risks could be worth it, and the ball may be in your court for a successful auction. Likewise, if your property has standout features that are best viewed in person to remind buyers of the home’s value, an auction may go great guns! It’s all about weighing up the risks and considering the market during the time of selling.

Step 4: Setting a price

It’s time to hit the internet and get out your walking shoes. Because you’re going to be checking out a lot of similar properties around your Brisbane neighbourhood and how much they’re selling for. Comparing the prices of selling and sold properties in your neighbourhood is a great way to get an indication of what buyers are willing to spend. Think practically, and try not to get too emotional about how much your home is worth. Remember, buyers don’t have the long history that you do with your home. Always consult your real estate agent and compare their market analysis with your local knowledge to come up with the right price together.

Step 5: Go over the agreement with your agent

Reading over your agreement may not be your idea of a good time, but it needs to be done thoroughly because it’s a legally binding contract. Never be afraid to ask your agent questions about the agreement, or to clarify sections that you don’t fully understand. This is a time for complete transparency; you want to ensure that you and your agent are on the same page, that costs are clearly outlined, and everyone is feeling comfortable with the journey ahead!



Step 6: The marketing campaign

It’s time to launch your property’s marketing campaign! This means considering how you’re going to show your home, tidying up and presenting it in its best light for the correct target audience. A professional photographer will come in to take photos, and a qualified copywriter will go about writing a persuasive description of your home’s features to accompany them. Marketing will be undertaken on the platforms that your real estate agent has access to (possibly Domain or and similar websites) and depending on what was agreed upon and outlined in your contract.

Step 7: Open Home Inspections

Once your property is on the market, your real estate agent will start teeing up inspections for potential buyers. It’s up to you whether you want to live in your home or vacate during this period. It largely depends on how flexible you are for viewings, and how easy it is for you to keep your property in top shape during the process. Remember that it’s vital for potential buyers to have a good first impression every time!

Step 8: Sold!

It’s time to get that dream sale price! Your agent will be working tirelessly to find you the right price from the right buyer if you have chosen not to go to auction. If you are going to auction, they’ll still be working tirelessly to get everything perfect for the big day! Once the right buyer has been found, or the highest bidder on or above the reserve price has heard the drop of the hammer, a deposit will be paid.



Step 10: Under Contract

The buyer has a 5 day cooling off period for a private sale. Once this is completed, your real estate agent and lawyer will work with the buyer’s party to work through the details of the sale, draw up contracts and ensure that financial obligations can be met.

Step 11: Settlement

Your settlement date is negotiable. Usually, it takes 30 days from the contract date, although it’s not uncommon for it to be up to 60 days or longer. Once this is finalised, you can breathe a sigh of relief, relinquish the keys to the excited new homeowner, and enjoy the money resting safely in your bank account from your sale.


Are you looking for a trustworthy, transparent, reliable and professional real estate agent with a superb track record for selling homes in record time, at the best price? We know it’s a lot of criteria, but it’s what you can expect from an agent at RE/MAX Profile. Contact us today to begin the journey of selling your property.